Markigence Communications Pvt. Ltd. is a marketing communications and brand promotion agency located in New Delhi, India. It provides services including brand strategy, communication development, interactive digital media, and distributed co-creation. The document describes case studies of social media marketing campaigns conducted by Markigence for Maruti Suzuki vehicles A-Star and Estilo, focusing on community building, consumer engagement, and interactive digital promotions through Facebook.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Chimes Aviation Academy hired Markigence to promote its pilot training programs through the Facebook page "All About Flying" and generate leads.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Markigence also helped aviation training academy Chimes Aviation Academy promote its programs through the Facebook page "All About Flying."
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
The document provides research on audience interests and existing social media platforms and products that are popular among the 16-24 age demographic. It analyzes the audiences, content and features of Twitter, TikTok, Instagram, and existing TV shows and movies like Squid Game, Love Island and Spiderman: Homecoming. It also includes examples of advertisements and posters targeted at 16-24 year olds. Potential colors, fonts and logo designs are explored based on the research. A proof-of-concept Instagram profile is created to demonstrate what the final product might look like.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Chimes Aviation Academy hired Markigence to promote its pilot training programs through the Facebook page "All About Flying" and generate leads.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Markigence also helped aviation training academy Chimes Aviation Academy promote its programs through the Facebook page "All About Flying."
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
The document provides research on audience interests and existing social media platforms and products that are popular among the 16-24 age demographic. It analyzes the audiences, content and features of Twitter, TikTok, Instagram, and existing TV shows and movies like Squid Game, Love Island and Spiderman: Homecoming. It also includes examples of advertisements and posters targeted at 16-24 year olds. Potential colors, fonts and logo designs are explored based on the research. A proof-of-concept Instagram profile is created to demonstrate what the final product might look like.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
The document provides a branding proposal for One Piece Hair Studio. It includes an analysis of the target audience, competitors, and digital marketing landscape in Indonesia. The proposal outlines strategies to increase brand awareness such as creating digital content like tutorials and contests on YouTube and social media. It also recommends optimizing the website with customer reviews, online chat, and consistent branding across online and offline channels to provide a seamless customer experience. The goal is to differentiate One Piece Hair Studio amongst competitors and strengthen its brand impression.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
This document provides examples of how brands have successfully implemented content marketing strategies through compelling storytelling, reaching their target audiences, and building sustainable content plans. It discusses how companies like Accenture, Red Bull, Mahindra, Infosys, Walmart's Shopycat app, and Glassdoor engaged audiences by sharing stories and user-generated content. It also recommends adopting a "rule of thirds" approach to content creation, using a mix of original, opinion, and curated content.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
The document discusses a panel on using gamification to drive user engagement on social media. The panelists include representatives from CMT, Edelman, The SuperGroup creative agency, and Badgeville. They provide examples of how brands like Quilted Northern and CMT have successfully used gamification through social games and rewards to increase video views, item use, gifts sent, and other metrics. The panelists also discuss when and why brands should consider gamification, how to measure success, strategic models, target audiences, industries it works best for, examples of failures, and the future of using gamification in areas like education, social causes, and the workplace.
This document provides a summary of 30 successful Indian social media campaigns from Quarter 1 of 2014. Some of the campaigns highlighted include:
- Philips Lighting illuminated Mumbai's Gateway of India with LED lights and livestreamed the event online.
- Cadbury Silk asked people to share what first love meant to them in a Twitter hashtag campaign.
- Cornetto Cupidity Call Centre allowed fans to write love dedications that were sung to a customized "My Cornetto Valentine Song."
- Asian Paints invited people to share what made them speechless on Twitter, then turned the best tweets into mime videos.
- Godrej Appliances celebrated Women's Day with a video showing a multi
Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360Simplify360
Simplify360 has brought for you ten noteworthy social media campaigns of 2014 from India. We have chosen these campaigns not only on the basis of reach but also on the basis of underlying thought.
Some of the campaigns are done by major brands but there are few examples where you will see how small brands have utilised the power of social media in its truest sense.
Please go through the deck and share with us your learnings.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Asia Social Media Report 2008 (Can Brands Have A Social Life?)Nicholas Guan
A social media report focused on Asia by OgilvyOne Worldwide.
Foreword by Rohit Bhargava (Author of "Personality Not Included")
http://rohitbhargava.typepad.com
A list of 28 interesting 28 Indian social media campaigns from Q2 2014. Find more details here - http://lighthouseinsights.in/28-interesting-indian-social-media-campaigns-of-quarter-2-2014.html/
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
Influencer marketing has never been more important with years passing by. The consumers continue to trust word of mouth over all other forms of marketing. With the rise in the adoption, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers - experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small.
Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
In order to understand the changing face of influencer marketing, and gain valuable insight into where the Influencer Marketing space is headed, Buzzoka.com decided to survey both sides of the coin. The Brand Custodians and the Influencer Ecosystem.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
The document discusses best practices for creating advertisements ("spots") during cricket matches like the ICC World Cup. It provides tips from marketing experts, including that spots should be short (under 30 seconds), funny, and not overly focused on cricket or a team's performance. Long-form, emotional, or sales-focused advertisements are less likely to be effective during tense matches. While some debate using cricket spots for direct calls-to-action, repeated advertising can increase awareness if the message is relevant to the brand. Media planning, such as varying ad lengths, is also important to maximize viewership of cricket spots.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
This document summarizes several award-winning advertising campaigns from India that were recognized by the Effie Awards. Some key campaigns summarized include:
- Gillette Mach3's "W.A.L.S" campaign which increased sales by having actresses advocate for clean-shaven men. It achieved national conversation and sales increases.
- Slice Mango's "Aamsutra" campaign featuring mango indulgence that helped it become the #2 mango drink brand.
- Tanishq jewelry appealing to parents for weddings and increasing sales during important dates.
- Bajaj Auto's "Pulsar MTV Stunt Mania" reality show that helped reclaim market share for its
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
The document provides a branding proposal for One Piece Hair Studio. It includes an analysis of the target audience, competitors, and digital marketing landscape in Indonesia. The proposal outlines strategies to increase brand awareness such as creating digital content like tutorials and contests on YouTube and social media. It also recommends optimizing the website with customer reviews, online chat, and consistent branding across online and offline channels to provide a seamless customer experience. The goal is to differentiate One Piece Hair Studio amongst competitors and strengthen its brand impression.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
This document provides examples of how brands have successfully implemented content marketing strategies through compelling storytelling, reaching their target audiences, and building sustainable content plans. It discusses how companies like Accenture, Red Bull, Mahindra, Infosys, Walmart's Shopycat app, and Glassdoor engaged audiences by sharing stories and user-generated content. It also recommends adopting a "rule of thirds" approach to content creation, using a mix of original, opinion, and curated content.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
The document discusses a panel on using gamification to drive user engagement on social media. The panelists include representatives from CMT, Edelman, The SuperGroup creative agency, and Badgeville. They provide examples of how brands like Quilted Northern and CMT have successfully used gamification through social games and rewards to increase video views, item use, gifts sent, and other metrics. The panelists also discuss when and why brands should consider gamification, how to measure success, strategic models, target audiences, industries it works best for, examples of failures, and the future of using gamification in areas like education, social causes, and the workplace.
This document provides a summary of 30 successful Indian social media campaigns from Quarter 1 of 2014. Some of the campaigns highlighted include:
- Philips Lighting illuminated Mumbai's Gateway of India with LED lights and livestreamed the event online.
- Cadbury Silk asked people to share what first love meant to them in a Twitter hashtag campaign.
- Cornetto Cupidity Call Centre allowed fans to write love dedications that were sung to a customized "My Cornetto Valentine Song."
- Asian Paints invited people to share what made them speechless on Twitter, then turned the best tweets into mime videos.
- Godrej Appliances celebrated Women's Day with a video showing a multi
Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360Simplify360
Simplify360 has brought for you ten noteworthy social media campaigns of 2014 from India. We have chosen these campaigns not only on the basis of reach but also on the basis of underlying thought.
Some of the campaigns are done by major brands but there are few examples where you will see how small brands have utilised the power of social media in its truest sense.
Please go through the deck and share with us your learnings.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Asia Social Media Report 2008 (Can Brands Have A Social Life?)Nicholas Guan
A social media report focused on Asia by OgilvyOne Worldwide.
Foreword by Rohit Bhargava (Author of "Personality Not Included")
http://rohitbhargava.typepad.com
A list of 28 interesting 28 Indian social media campaigns from Q2 2014. Find more details here - http://lighthouseinsights.in/28-interesting-indian-social-media-campaigns-of-quarter-2-2014.html/
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
Influencer marketing has never been more important with years passing by. The consumers continue to trust word of mouth over all other forms of marketing. With the rise in the adoption, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers - experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small.
Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
In order to understand the changing face of influencer marketing, and gain valuable insight into where the Influencer Marketing space is headed, Buzzoka.com decided to survey both sides of the coin. The Brand Custodians and the Influencer Ecosystem.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
The document discusses best practices for creating advertisements ("spots") during cricket matches like the ICC World Cup. It provides tips from marketing experts, including that spots should be short (under 30 seconds), funny, and not overly focused on cricket or a team's performance. Long-form, emotional, or sales-focused advertisements are less likely to be effective during tense matches. While some debate using cricket spots for direct calls-to-action, repeated advertising can increase awareness if the message is relevant to the brand. Media planning, such as varying ad lengths, is also important to maximize viewership of cricket spots.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
This document summarizes several award-winning advertising campaigns from India that were recognized by the Effie Awards. Some key campaigns summarized include:
- Gillette Mach3's "W.A.L.S" campaign which increased sales by having actresses advocate for clean-shaven men. It achieved national conversation and sales increases.
- Slice Mango's "Aamsutra" campaign featuring mango indulgence that helped it become the #2 mango drink brand.
- Tanishq jewelry appealing to parents for weddings and increasing sales during important dates.
- Bajaj Auto's "Pulsar MTV Stunt Mania" reality show that helped reclaim market share for its
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
The document discusses social media marketing strategies and tactics. It emphasizes creating engaging content that attracts attention and encourages sharing on social networks. Some key points covered include setting goals for social media use, focusing on positioning and creating likeable content, being interactive with audiences, and measuring digital metrics like reach and engagement. The document provides advice for being socially devoted by opening communication channels and responding to audiences in a timely manner.
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Digital Jungle is a leading social influence marketing agency specializing in Chinese and Asian social media solutions. The company is presenting on how social influence marketing uses social media to influence consumer opinions and purchasing decisions. Digital Jungle's approach focuses on delivering compelling ideas that drive participation and loyalty through social media. Examples of successful campaigns for clients such as Lexus, Global Blue, and Alliance Insurance are provided.
Adapting Your Social Media Strategy During COVID-19Andrea Martin
How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?
We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Goviral Indonesia provides digital promotion solutions using word-of-mouth marketing through social media influencers and early adopters. They have a platform with over 50,000 influencers reaching over 600 million audiences in Indonesia. Goviral designs campaigns for brands around understanding the brand, creating engaging messages, spreading through influencers, and optimizing based on key performance indicators. They have successfully run campaigns for brands in various industries generating millions of engagements.
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include using location-based check-ins,
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include group buying sites, location-based social
Similar to Markigence Communications | Case Studies (20)
1. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Presented by: Case Studies | Social Media Marketing Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, VikasPuri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
2. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
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5. Led by A-star, Maruti Suzuki exported its highest ever tally of 8,565 units in February 2009 .
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8. Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers
9. Elevating the theme “Stop@nothing” with inspirational, knowledgeable content
13. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Other Activities @ CONTESTS
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15. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation BLOGS
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17. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
18. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PROMOTION @
19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation VIDEOS http://www.youtube.com/watch?v=h--_fdy2k30
20. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation WALLPAPERS
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23. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation FORUM PARTICIPATION
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25. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
26. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAMPAIGNS
27. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PIC-A-STAR You love A-Star. It’s time to show how!Submit pictures of your A-Star experiences and stand a chance to win an exclusive car wrap from among 16 latest designs!!
28. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Define your Attitude If you were to wear your attitude on your T-shirt, what would it be? Comment and post your one-liners. It could be wacky, sporty, inspirational, philosophical or whatever that defines you!!Two answers with maximum likes win A-star T-Shirts printed with their name and the quote.
29. In Christmas WeekPosts like: Hey friends. It’s time for the first contest of the Christmas Week. If you could play Santa for a day, what gifts would you give our citizens! A corrupt-free country, a green planet? The most appealing answer takes away an exciting gift hamper from A-Star!
30. On Christmas Hey people! Given a choice WHICH celebrity would you like to see as Santa today and WHY? Give us interesting answers and the best answer wins a special gift from us!
31. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Republic Day Campaign A3-day Marathon starting January 25, was run saluting all the brave heroes who helped give India its identity! Every hour a story was posted continuously for three days.
32. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation World Cup campaign Contest series was about predicting some particular number in a match. Every correct or closest answer gets 10 points everyday. The top 10 will get Reebok watches at the end of the contest series. Fetched 15,000 new members in just 4 weeks
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34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
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36. The brand was launched with the campaign philosophy “Take a fresh view of life”. Later it was changed to “Come Alive”
37. The come alive theme supported the TVC ad which showcased CTD coming alive and displaying their emotions upon looking at all new Estilo.
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40. Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs.
41. Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000
43. Interactivity on popular blogging sites and forum discussion participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
44. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAMPAIGNS
45. 25,472 active monthly users GUESS WHO'S COMING ALIVE?!!!Think you got a knack for cracking hints & winning prizes?Click on 'Who is Coming Alive?' Tab & get a chance to win Estilo T-shirts everyday .THE GAME BEGINS !!! What is your idea of coming alive and why? It could be river rafting, parasailing, strumming a guitar or just mad dancing on the road!Share your ideas in 20-40 words. Five posts with maximum likes win Estilo T-shirts every day.
46. Guess 'What Happens Next!' & Win Exciting Prizes !!!Watch the latest Estilo 'Come Alive' TV Ad & guess what happens in the next TV AD?The correct or the closest answer wins a Puma Bag & accessories. Click on the 'What Happens Next' Tab to participate now!!!
47. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PROPOSAL KE BAAD He’s proposed to her! Now what? Guess what happens in the next TV advertisement? Predict the correct storyline. The correct or the closest answer wins a Puma bag and accessories. CLICK ‘Proposal KeBaad’ TAB TO PARTICIPATE NOW!!!
48. 58,721 Active Users 4 hints were given in a day to guess the correct answer of the riddle like : Today, my partner wants to watch a movie on DVD late evening, but she is not willing to name the film. She wants me to guess it. Her first clue is: This epic movie was one of the biggest hits of its time. I don't know if she’s talking Bollywood or Hollywood here! Can you guess?
49. Name To Fame Name the Estilo male & female Hi-Tech characters! Click on the 'Name To Fame' Tab & give them a funny, cute or an innovative name. Winners get a chance to spend a fun-filled day with them. Participate now!
50. Missing Hi-tech Characters The news from Maruti Suzuki R&D center is that an Estilo is missing with the Hi-tech male and female characters! We seek your help in finding them. The Maruti Suzuki officials have announced rewards for the one who can trace the missing Hi-tech characters. All the best. We’ll help you with any updates we get. Click ‘Missing Hi-tech Characters’ Tab to know more.
51. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation It was Not just on road, it was online too! Meet Hottie and Nottie
52. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation How Hottie or Nottie are you?
53. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Valentine’s Contest 23,576 Active Users Upload a picture with your Valentine and get a chance to be the Estilo Valentine Couple and win Estilo goodie bags. What are you waiting for? Share NOW!
54. World Cup Campaign The game has begun. We bring to you an exciting Estilo World Cup contest.To participate and win cool Estilo goodie bag click on Estilo World Cup tab.Play on people!! Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
55. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 17,013 Active Users
56. Application on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
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60. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns December 1, 2010- January 1, 2011
61. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns January 1, 2010- February 1, 2011
62. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns February 1, 2011-March 22, 2011
63. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Screen shot of users on First day of contest series
64. Day 1 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
65. Day 1 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
66. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
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68. Therefore company used facebook as a platform to educate the customers about the brand, increase brand awareness and also engage with the customers.Target Audience: Pre-owned car buyers Pre-owned car sellers Youth Families Ladies Elderly People
69. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Objectives Maruti Suzuki collaborated with Markigence, a marketing communication and brand promotion agency, to layout the brand visibility , brand awareness and also engage with the customers.
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72. Developing interactive applications like CAROLOGYBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
73. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Built a community of over 8000 in just 2 months
74. Consumer engagement Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
75. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation World Cup contest World Cup contest series asking the users to predict the Man of the Match everyday. The winner is shortlisted in the evening after the match is over and is given various rewards.
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77. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
78. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
79. Media buying Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
80. Application on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
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85. Insights Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
86. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Insights
87. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Chimes Aviation Academy
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89. Has been accreted with Limca Book of World Record with the largest integrated pilot training academy in India, with a capacity to train up to 120 pilots annually
90. Is India’s first and only ISO 9001: 2008 certified Pilot Training institute and also is amongst the very few privileged ‘Cessna Pilot Centers’ in the world
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92. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Activities @
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95. Platform for interactive discussions about flying and everything related
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98. Generated constant user engagement with an average interaction per post of more than 70which includes comments, likes and wall posts
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100. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Promotion @
104. Designed to make Private Pilot License (PPL) holder in nine weekends
105. Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing
106. Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
107. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAA banner on
108. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAA website
109. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Other Activities @ Social Media
110. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs
111. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs
112. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Youtube Videos
113. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Photo Bucket Profile
114. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Q & A
115. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Forums
125. Samsung's mobile phones are divided into 6 major categories: Style, Infotainment, MultiMedia, Connected, Essential and Business
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127. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation How? Created a community of over 165,800 members in 3 months.
128. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Consumer Engagement
129. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs